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NoBS Behavioral

Finally, personal development without the bullshit

You're an intelligent adult who solves real problems at work. Whether you're managing teams, running a business, or mastering a skilled trade, you use systematic approaches because vague bullshit doesn't pay the bills.

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So why is every personal development program designed for people who think crystals and vision boards are advanced technology?

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Stop Getting Patronized. Start Getting Results.

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Discover exactly what's keeping you stuck in your career, personal life, and relationships. 

The Personal Development Industry Treats You Like a Child

Here's the uncomfortable truth: Most approaches are built by people who've never stress-tested their methods in real conditions. They're treating intelligent, capable adults like fragile children who need endless emotional support.

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Endless positivity. Participation trophies for showing up. Generic advice that sounds profound but changes nothing. The entire industry operates on the assumption that you need to be coddled through change rather than challenged toward growth.

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You deserve better.

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You Know This Feeling:

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You're sitting in another meeting watching less competent people get promoted while you overthink every decision. You're reading self-help books that tell you to "believe in yourself" while your bank account and relationships stay exactly the same. You have an idea what needs to change, you just don't know why you keep sabotaging yourself when it matters most.

The Science Behind Real Change

95% of your decisions happen subconsciously

This means willpower and positive thinking are fighting a battle they can't win.

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Real behavioral change takes an average of 66 days of consistent practice (Phillippa Lally, University College London, 2009), not the mythical 21 days that every motivational speaker claims.

 

That "21-day habit" bullshit? It comes from a plastic surgeon in the 1960s who noticed patients took about 21 days to get used to their new appearance. Somehow this became the gold standard for rewiring decades of neural programming. It's like saying you can become fluent in a language because it takes 21 days to memorize the alphabet.

 

The No-BS System™ works with your brain's actual design, not against it. It's behavioral change that's been

field-tested where results actually matter, not just where they sound good in a TED talk.

Real Results in Three Areas

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Professional Advancement

Career plateaus aren't about opportunity, they're about avoiding calculated risks and difficult conversations. We address both with methodical precision, not motivational speeches.

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Relationship Intelligence

Authentic connections require direct communication and healthy boundaries. We build these systematically using proven frameworks, not therapy speak.

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Personal Effectiveness

Stop fighting your own psychology. We systematically identify the unconscious patterns sabotaging your success using evidence-based behavioral science, not wishful thinking.

Meet Kren Gunn - The Asshole Therapist 

Unfiltered.  Unlicensed.  Bullshit Free Behavioral Change.

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Kren Gunn, The Asshole Therapist sitting on a tree with a black dog

Designed for Adults Who Think for Themselves

I help capable adults cut through personal development bullshit and build systematic approaches to real change.

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Based in the mountains of BC, I earned the title "Asshole Therapist" because I got tired of watching intelligent people get patronized by an industry that should actually help them. I combine legitimate psychological expertise with the direct approach that thinking adults actually respond to.

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The Background: Advanced degrees in psychology and business. Former elite athlete. Current business executive. Zero tolerance for hand-holding approaches that prioritize feelings over results.

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The Difference: My approach mirrors my environment,  stripped down to what works, built to last, designed for serious people doing serious work. No decorative bullshit, no hand-holding, just the tools and frameworks needed to create real transformation.

The No-BS System™

Three Systematic Methods for Real Change

The No-BS System™ isn't a single approach because your life isn't a single problem. It's three research-backed methods that address the core areas where capable adults get stuck: professional plateaus, personal stagnation, and relationship dysfunction.

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Most people plateau because they're trying to fix everything at once, or they're working on the wrong area entirely. This system lets you diagnose exactly where you're stuck and apply the right method to break through.

MOMENTUM METHOD™

Personal Effectiveness & Pattern Breaking - $147

Stop coasting in areas where you're capable of more. Map where you're actually stuck versus where you think you are. Optimize the personal systems that determine your results. Validate what's working versus what's bullshit. Execute systematic change instead of just thinking about it.

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When You Need This: You're capable but stuck in patterns that limit your potential. You demand excellence at work but accept mediocrity in your health, relationships, or personal development because there's no immediate consequence for half-assing your personal life.

How The System Works

Step 1: Take The Personal BS Assessment (Free)

A 40-question diagnostic tool that identifies which of the four critical areas is sabotaging your success. No feel-good personality test bullshit; this systematically exposes the lies you tell yourself about your personal development, career progress, relationships, and financial success.

Step 2: Get Your Personalized Roadmap

Based on your highest BS scores, the system recommends which method to start with and which to consider next. No guessing, no confusion, just data-driven insights into what needs fixing first.

Step 3: Implement The Right Method

Each method includes systematic frameworks, assessment tools, and implementation strategies. This isn't about reading and understanding, it's about systematic implementation that creates measurable behavior change in 66 days (based on actual research, not motivational speaker mythology).

Who This ISN'T For

This appraoch isn't for everyone

This works for people who:

  • Want direct feedback, not endless validation

  • Prefer systematic approaches over inspirational fluff

  • Take responsibility for their results instead of blaming circumstances

  • Value intellectual honesty over comfortable lies

  • Are willing to do uncomfortable work to get uncomfortable results

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This DOESN'T work for people who:

  • Need constant emotional support and hand-holding

  • Want someone to fix their problems for them

  • Prefer feel-good approaches over effective ones

  • Are looking for quick fixes or magic solutions

  • Get offended by direct communication

The Science Behind The Methods

Neuroplasticity: Your brain can rewire itself throughout life. The methods target specific neural pathways through deliberate pattern interruption and systematic practice. Average time to automate new behaviors: 66 days of consistent application (University College London, 2009).

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Cognitive Behavioral Frameworks: Your thoughts, emotions, and behaviors are interconnected systems. Change one systematically, and you change the others. The methods identify specific cognitive distortions and behavioral patterns keeping you stuck.

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Attachment Theory: Early relationship patterns create unconscious templates that influence all your adult relationships. The methods help you identify and rewire these templates because you can't change patterns you don't recognize.

Ready to Stop Bullshitting Yourself?

The No-BS System™ isn't about motivation or inspiration because you don't need someone to convince you that change is possible. It's about systematic behavioral change using research-backed frameworks that match your analytical capabilities.

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If you're tired of being treated like you need endless emotional processing, if you demand development methods that respect your intelligence, and if you're ready to confront the uncomfortable truths about your patterns, then you're ready for real change.

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Take the Personal BS Assessment and discover exactly where you're stuck. Then choose the method that will actually create the change you've been looking for.

Unfiltered.  Unlicensed. Bullshit Free Behavioral Change

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Systematic methods from the rugged terrain of beautiful, British Columbia, Canada

​Email: krengunn@gmail.com

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LEGAL DISCLAIMER: The Unfiltered System™ is not therapy, medical advice, or licensed psychological services. Kren Gunn is not a licensed therapist and does not provide mental health treatment. This is strategic life consulting for high-performing adults who want systematic behavioral change without the bullshit. If you need medical or psychological treatment, consult a licensed professional.

 

© 2025 by NoBS Behavioral.

 

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